Skip to content

9 Important Qualities a successful ISO Agent should have

In the economy we live in today, it is not enough to be a good ISO agent. You must be exceptional. But how do you achieve this? How do you refine yourself into a much sought-after agent? In their description of becoming an agent for their company, eMerchantBroker.com states the following, “Our industry is always evolving. As a result, successful agents must possess a desire to learn and grow with it. This ensures that you offer our clients the best customer service while expanding your own portfolio.”

There are certain qualities that will help you in becoming an exceptional ISO agent. The 10 qualities listed below will give you a better idea of what you need to work towards and how you can develop better relationships with your customers; they will help to enrich your career so that you might experience success.

1. They’re passionate about what they do. You can be successful in your work without having a passion for it. However, when you are passionate about what you do, it adds an obsession. You will care even more about customers and the growth of the business itself.

2. They invest in their customers and their education. You cannot let your education become stagnant. Things and people are constantly changing, so it is important to continue to invest in your work.

3. They need to be discerning. Not every contract is a good fit. They never give up on any client and see opportunity in every situation; however, they spend the most time where they know they will create the best customer base and continue to grow the business.

4. They don’t depend on marketplace economies but rely on their actions and build relationships to create opportunities. Whether a business is going great or is facing challenges, exceptional agents maintain consistent and positive communication with clients. Communication builds trust, and trust creates more opportunities.

5. They listen. They see the importance in taking the time to understand the customer’s needs. Without knowing these needs, how do you know what to offer them?

6. They see the bigger picture. A business is more than just obtaining sales. A successful agent sees how these sales and opportunities will affect the future growth of the business – they are always looking into the future.

7. They surround themselves with people who will bring opportunities their way. In an article by Vivian Giang of the Business Insider, she describes such individuals. “These people are sometimes viewed as being uninterested in others, but the truth is that they’re just not interested in low production. They don’t want to waste time with people who can’t get anything done.”

8. They hold themselves accountable. They possess qualities of leadership, motivation, integrity, and creativity. Individuals that are self-driven and dedicated are rare and highly valued.

9. They see the light on the other side of problems. Everyone experiences problems and setbacks. However, they see these problems as opportunities to make things work more efficiently and to make customers happier.

Join the EMB Agent ISO Program today!